All workA little magic.
Genie - Launch film
A little magic.
A lot of character.
A launch film for Genie, introducing a tool for creating visuals that match a brand.
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Introducing a more personal visual world.
Genie’s launch film introduces the product through a bright visual world of layered cards, illustrations, and soft shapes. The character of the imagery is part of the product story.
The film then moves into the tool itself, showing artwork and export options. These product moments connect the opening imagery with what someone can create.
Character carries the introduction.
Airy compositions and a consistent color palette give the film its tone. Interface sequences keep the product in view, while animated artwork shows the kind of visual expression Genie is built around.
