All work

Opine - Launch film

From discovery
to decision.

A product overview using animated diagrams, typography and interface sequences to introduce Opine to technical sales teams.

Client
Opine
Project
Launch film
Length
03:15
Format
16:9
Opine - Full film03:15
The film

Make the workflow visible.

The film starts with the people and decisions involved in a technical sale. Animated diagrams establish the problem before the story moves into the product.

Deal summaries, discovery notes and evaluation workflows turn the introduction into a walkthrough. Close-ups keep each part of the interface readable.

A diagram introduces the relationship between buyers and technical sales teams.
A diagram introduces the relationship between buyers and technical sales teams.
A closer view of the product workflow.
A closer view of the product workflow.
The approach

Give each idea room to land.

Typography carries the central ideas, while diagrams show how they connect. Interface sequences then put those ideas in the context of the product. Purple gradients and a consistent type system connect the sections.

From our work with Opine

“Not enough room to say it all but - Cayo’s team turned our vision into a living story. Animations clarify and guide. Performance, detail, and quality were nonnegotiable. Flawless plan and delivery. The site feels unmistakably us. Hire them.”

Nate Meadows
Nate MeadowsHead of Marketing at Opine

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